What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Business Coaching: Why Partnering With a Coach Makes Sense Now

As an entrepreneur, you want a lot: to grow your business in a way that feels authentic, to serve the right customers with the right products, to create a positive impact, while at the same time enjoying a meaningful and fulfilling life outside of your business. This can often feel quite daunting. You may find that you are spending countless hours doing, doing, doing without getting the results that you want and deserve. Business coaching is a business growth tool that is well worth your consideration. Let’s take a look at what it is and why it works.

A coach starts by getting to know and understand both you and your business. He or she will help you be very clear in defining what success looks like from your vantage point and then work with you to develop the vision, strategies, projects, goals, and timelines that-assuming you take action-will lead you to that success.

Business coaching is neither therapy nor pure consulting. The therapy model assumes that someone is broken and needs to be “fixed,” while a consultant may hand you a set of instructions that any generic business owner might follow. Coaching on the other hand is very personal and is relationship-based. Your coach will likely use a blend of encouragement, persuasion, and inspiration to keep you in action while you begin creating the results that you want.

Coaching works well when you are open to partnering with someone trained in helping business owners be their best. Professional coaches are particularly skilled in listening, strategizing, supporting, and keeping you on track with your tasks, projects, goals, vision, and dreams. And they do this without judgment of you and (importantly) without having a personal stake in the outcome. In this sense, your coach does what a spouse, business partner, or best friend can often have trouble doing: he or she is a completely objective third party who is 100% on your side.

The title of this article suggests that business coaching makes sense “now.” What do we mean by that? As a business coach, I naturally am predisposed to advocating coaching as a practical and effective tool under most circumstances. And yet, there is something happening right now in the autumn of 2010 that is in my opinion making coaching an even more compelling choice. Over the past month, I have been noticing that we are in a time of what I call congruent manifestation. That is simply a fancy way of saying that a lot of my coaching clients (and other people I know) are hearing “yes” over and over again. We seem to collectively be in a period of time during which it is easier to create the success that is possible when we are clear about what we want and take action aligned with that desire. From media deals to new jobs, to graduate school acceptance, to artists being awarded public grants, I am seeing people consistently hearing a big, resonant “yes!” to those outcomes that they are longing for and working towards.

So how about it? Are you ready to finally create the success that even now is out there waiting for you? It is my deep desire–whether you take advantage of what business coaching has to offer or not-that you will create a business and a life of deep fulfillment, service, and joy.

How Rigs for Water Wells Operate

To find new artesian wells, technology absolutely has to help us. With technical and mechanical innovations together with hydraulic engineering it has been possible to build rigs that are more and more efficient and are able to go to very important depths while drilling even more resistant layers of rocks. An artesian well is an under earth rich reserve of pluvial water: it is about natural resources that are hidden in the earth’s ground, the precious water supply of an area can be more or less extensive. The drilled hole of an artesian well lets water spontaneously come up to surface, without the use of submersible pumps. To find this underground water it is thought necessary to use a rig that is appropriate to our aim. Modern rigs, designed and realized by companies from this sector, are able to drill into the layers of the earth for many hundreds of meters. We are talking about mobile rigs, i.e. mounted on trucks or trailer either big or small depending upon the dimensions and weight of the equipment; this will let us move the rig inside the working yard without too many problems.

The choice of the correct rig to drill water wells is a choice of fundamental importance. Depending upon the well’s depth the rig will need to be more or less powerful. The best way to find the most appropriate rig is to trust and search the internet. You just need to open the browser on Google or Bing pages and type “drilling rigs for sale”. Over the world there are many companies that are operating in the sector of designing and realizing rigs. There are companies that are specialized in building rigs dedicated to water research. Others do have rigs to drill inside mines. Others specialize in oil exploration in the deepest layers of the earth from either marine platforms or on the mainland. There are also bigger companies that offer a wider range of drilling equipment. It is not always necessary to buy a new drilling rig. Most companies suggest and offer to their clients the option to hire and sell used rigs which can be recommended for small works when it’s not necessary to use equipment for a long period.

It is possible to find rigs that are fit for any purpose; it is though important to know that not all rigs are equal. For instance there are mechanical rigs which normally operate by diesel engines. There are electrical drilling rigs powered by energy sources generated in the work place, often they have engines with internal combustion. There are hydraulic drilling rigs that are using hydraulic oil flow operated by diesel engine. The system includes one gear box on which are connected different hydraulic pumps. Moreover modern rigs do differentiate themselves for their drilling method; these rigs can work a percussion system or rotary drilling method. The first ones impact the ground vertically drilling a large diameter hole in the ground; these rigs are mostly used when searching for water at low depths, but with very large diameter. Other types of drilling rigs instead, operate by rotating movement with a specific tool, normally called a bit.

Digital Infrared Photography Pictures Made Easy

Digital infrared photography is a fairly basic photographic technique that yields amazing images. There is a spectrum of light that can not be seen with the human eye, but it can be seen and captured through the lens of your digital camera.

Images captured with this technique have a surreal dreamy look. A picture of a green leafy tree against a bright blue sky taken with digital infrared photography becomes a picture of a brilliant white tree against a dark foreboding backdrop of sky.

This happens because visible light is ignored and only infrared light (light from the spectrum we can not see with the naked eye) is captured. The resulting compositions are stunning. However, the technique is not difficult.

Digital Infrared Photography Equipment

Infrared pictures can be really unique. Here is a resource to learn more about the technique and see samples of what can be done with inferred photography.
A digital photography course is a great way to learn this technique. There are even free digital photo classes offered online [http://www.mydigitalphotoclasses.com/digital-photo-classes.html].

Modern digital cameras differ in their ability to capture infrared light. To test your camera's infrared capabilities, point your television remote control at your digital cameras lens from 6 inches away and press a button on the remote. If you see a light in your camera's LCD coming from your remote, you're in luck. Your camera is capable of digital infrared photography. If you saw no light being emitted from the remote, your camera probably has an internal infrared filter installed by the manufacturer to preserve the camera's ability to focus on images in the normal light spectrum.

Now that you've tested your camera, you need only two additional pieces of equipment: a filter and a tripod. The purpose of the filter is to "filter" out visible light and only let infrared light through. Filters are fairly inexpensive (approximately $ 20). The Hoya R72 filter is one of the more popular filters and can be obtained from your local camera store. If your camera has a thread adapter (most digital cameras do not), you'll also need to purchase an adapter. If your camera does not have a thread adapter, you'll have to get creative to attach the filter. With gelatin filters, it's as simple as cutting the filter to size and taping it to your lens. Your local photography store should be able to help here, too. While you're at the camera store, pickup a tripod also. These are needed due to the increased aperture and reduced shutter speed required for infrared photography.

Shooting Techniques

Once you've got your camera outfitted with an infrared filter, you're ready to go out and shoot. Landscapes with green leafy foliage and a bright sky make the best subjects when starting out. Portraits of people in sunlight also make interesting compositions. Every camera is different so you'll want to experiment with various settings and their effect. Some cameras are capable of taking good digital infrared photography in "automatic" mode, so try that first. However, if "automatic" mode does not yield good results, the following is a list of manual settings to use as a starting point:

  • Flash Off
  • Black & White Mode On
  • Film Speed: ISO 400 (or the highest available)
  • Shutter Speed: 1/15 of a second (slower is better)

Digital infrared photography opens up a whole new world to photographers. With just a few relatively cheap pieces of equipment, you can create stunning compositions from the world of the invisible light spectrum. This article just scratches the surface of what you can do with digital infrared photography . There is so much more that can be done within this area of ​​photography and there is a whole array of other basic photography techniques that yield amazing results. The best way to learn how to take full advantage of your digital camera or expand your photographic skills is by taking a digital photo class. They are a lot of fun and with just a little instruction you can learn how to take amazing pictures.